responsive web designYou will be spending lesser time in preserving your website since the responsive web design allows you to manage your site with just one set of links. This will allow you to pay attention to only one web site and improve it for better search engine positions. You will no longer have problems when it comes to your SEO because your time will exclusively be focused on the advancement of just one website.

With the world becoming more digitally advanced by the minute, it is important for businesses to have their websites work on any screen size – be it that of a cell phone, a tablet, a netbook or a PC. This is where the importance of a responsive web design comes into the picture. The guiding principal behind a responsive web design framework is how a website interacts with various technology interfaces. Websites that have the capability to adjust themselves as per the device on which they are being accessed are known as ‘responsive’.

As one of the most important emerging web design trends, responsive web design fully leverages the online presence that your business enjoys and is a great way to increase the effectiveness of your digital marketing strategy! Now your customers no longer need to ‘wait till they get back home’ in order to check out your website. They can find and transact with you on their handheld devices! Thus, a responsive web design framework enhances the effectiveness of your online marketing strategies.

Without a responsive web design framework in place, your website may not appear properly on different devices. There can be misalignments, disproportioned images, displaced content and overall a confusing website layout, which your user may find rather difficult to navigate. A responsive design puts your website’s layout back on track and ensures that every element such as images, banners or text, is in order.

Responsive web design is a recent term that has been used to describe the concept of a website s layout changing in response to the user’s screen size and resolution. This has grown in importance with the rise of smartphones and tablets because their screens are very different from those of traditional laptops and desktops. Ethan Marcotte coined the phrase responsive web design and he wrote a book on the subject, fittingly titled Responsive Web Design.

According to stats published on Google’s ‘Our Mobile Planet’ 59% of smartphone users access the mobile internet everyday, furthermore it goes on to say that YouTube traffic via mobiles tripled in 2011 and 85% of these users are searching for local information and taking action based on local content. With these figures alone it is easy to see why responsive web design is such a buzz and why it is so vital for any business.

Therefore, it must be remembered to select only responsive web design companies that offer excellent customer services so that the queries and requests can be responded to on time.

With the widespread use of the internet and the advancement in the industry of mobile gadgets, responsive web design strategies are now being used for delivering content to users. Whether the user is making use of a mobile or an HDTV, these strategies help in adjusting their websites in appearance according to the screen dimensions in use making; its access easier for the users. This approach has been phenomenal in:

You will be spending lesser time in preserving your website since the responsive web design allows you to manage your site with just one set of links. This will allow you to pay attention to only one web site and improve it for better search engine positions. You will no longer have problems when it comes to your SEO because your time will exclusively be focused on the advancement of just one website.